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Jul 26Tales from the World Cup
by in Feature Articles on 2026-08-31All I can say in response to our anonymous submitter's story is, ALMOST?!
With the World Cup being hosted in North America this year, I remembered this story that happened back in 2014. At the time I was working in Brazil, for a company that builds software systems for public services. And, with the World Cup being hosted there, in came the opportunity for local agencies to invest in modernization, with pretty much a blank check to get new services, so long as it was deployed before the end of the World Cup. And so the sales people did what they did best, and went around trying to upsell whoever would be willing to buy — no matter our actual capacity for developing the things.